UX and Design Projects at EMPEQ

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The primary objective was to increase the speed at which HVAC technicians could complete site surveys. These technicians, specializing in large HVAC units (10–20 tons) for hospitals, universities, and municipal buildings, traditionally relied on slow pen-and-paper methods. The app streamlined this process and introduced financing options for emergency HVAC replacements, addressing a critical need during system failures.

•  Target Audience: HVAC technicians servicing 10–20 ton units in high-stakes environments like hospitals.
• Pain Points:
  • Time-consuming manual data entry.
  • Inefficiency during emergencies.
  • Challenges adapting to new tools while valuing simplicity.

• Conducted research and trained the app's AI-powered Optical Character Recognition (OCR) feature.
• Sourced hundreds of HVAC nameplate images via eBay and HVAC sales sites to train the AI.
• Optimized the app’s OCR to auto-populate forms, reducing manual input.

• Methods:
  • User interviews via Zoom and phone.
  • Daily feedback from beta testers through email and text.
• Key Insights:
  • Many technicians initially preferred pen-and-paper for simplicity.
  • Digitization and automation via AI enhanced efficiency without adding complexity.

1. Integrated AI-powered OCR to scan HVAC nameplates and auto-fill site survey forms..
2. Focused on usability for larger HVAC units, aligning with financing solutions.

• Sketching: Brainstorming initial concepts.
• InDesign & Adobe XD: Prototyping and refining UI.

• Beta Testing: Iterative feedback from users led to enhancements.
• Outcomes:
  • Significant time savings during site surveys.
  • High user satisfaction due to reduced manual input.
  • Faster decision-making in emergencies.

• Simplicity is critical to adoption.
• AI can significantly enhance workflows, benefiting both technicians and business outcomes.

The goal was to simplify EMPEQ’s website to enhance readability and clearly communicate its offerings. The original site was cluttered and difficult to navigate, detracting from user engagement.

• Led the redesign, emphasizing clarity, usability, and alignment with business goals.
• Retained essential form pages while seamlessly migrating email functionality.

1.  Clean, user-friendly layout to improve readability and navigation.
2. Clear communication of EMPEQ’s mission and offerings.

• WordPress: Design and implementation.
• Sketching: Conceptualized initial layouts.

• Launched a revamped website with continuity elements from the original.
• Positive feedback on improved navigation and messaging clarity.

• Starting fresh can simplify complex systems effectively.
• User-centered design and focused ideas drive business success.

 This initiative strengthened EMPEQ’s online presence, driving brand visibility, website traffic, and lead nurturing.

• Managed content creation and scheduling for social media.
• Designed email campaigns with clear calls to action.
• Analyzed metrics to optimize strategy.

1. Visually appealing social media posts showcasing EMPEQ’s value proposition.
2. Consistent brand voice across digital platforms.
3. Data-driven email templates for improved lead conversion.

• Mailchimp: Designed email campaigns.
• Analytics: Measured engagement and informed strategy.

• Social Media: Increased brand awareness and website traffic.
• Email Marketing: Higher open and click-through rates, generating leads..

• Consistent branding builds trust and recognition.
• Data insights are invaluable for refining digital strategies.